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ORCIDMarketing Science, Volume 42
Volume 42, Number 1, January 2023
- Jeffrey D. Shulman
, Olivier Toubia, Raena Saddler:
Editorial: Marketing's Role in the Evolving Discipline of Product Management. 1-5 - Lan Luo, Koen Pauwels:
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition. 6-10 - Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu:
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? 11-25 - Yphtach Lelkes:
Commentary on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". 26-27 - Bart J. Bronnenberg, Jean-Pierre Dubé:
Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". 28-31 - Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu:
Rejoinder: Spilling More Beans on Political Consumerism: It's More of the Same Tune. 32-36 - Sungsik Park, Man Xie, Jinhong Xie:
Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price. 37-47 - Verena Schoenmueller, Oded Netzer, Florian Stahl:
Frontiers: Polarized America: From Political Polarization to Preference Polarization. 48-60 - Kristina Brecko:
New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market. 61-86 - Kristen E. Duke, On Amir:
The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales. 87-109 - Raluca M. Ursu, Qianyun (Poppy) Zhang, Elisabeth Honka:
Search Gaps and Consumer Fatigue. 110-136 - Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan:
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. 137-165 - Dai Yao, Chuang Tang, Junhong Chu:
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets. 166-188 - Piyush Anand, Clarence Lee:
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer. 189-207
Volume 42, Number 2, March 2023
- Liang Guo, Wendy Xu:
"We Are the World": When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened. 214-232 - Aaron Adalja, Jura Liaukonyte, Emily Wang, Xinrong Zhu:
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment. 233-250 - Heski Bar-Isaac, Sandro Shelegia:
Search, Showrooming, and Retailer Variety. 251-270 - Nicolás Aramayo, Mario Schiappacasse, Marcel Goic:
A Multiarmed Bandit Approach for House Ads Recommendations. 271-292 - Zemin (Zachary) Zhong:
Platform Search Design: The Roles of Precision and Price. 293-313 - Hyung Sup (Zack) Bhan, Eric T. Anderson:
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach. 314-335 - Z. Eddie Ning, J. Miguel Villas-Boas:
Browse or Experience. 336-359 - Bo Zhou, Tianxin Zou:
Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces. 360-376 - Dmitri Kuksov, Chenxi Liao:
Restricting Speculative Reselling: When "How Much" Is the Question. 377-400 - Maarten C. W. Janssen, Edona Reshidi:
Discriminatory Trade Promotions in Consumer Search Markets. 401-422
Volume 42, Number 3, May 2023
- Weijia (Daisy) Dai, Hyunjin Kim, Michael Luca:
Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment. 429-439 - Shunyuan Zhang, Kaiquan Xu, Kannan Srinivasan:
Frontiers: Unmasking Social Compliance Behavior During the Pandemic. 440-450 - W. Jason Choi, Amin Sayedi:
Open and Private Exchanges in Display Advertising. 451-475 - Adam N. Smith, Stephan Seiler, Ishant Aggarwal:
Optimal Price Targeting. 476-499 - Zijun (June) Shi, Kannan Srinivasan, Kaifu Zhang:
Design of Platform Reputation Systems: Optimal Information Disclosure. 500-520 - Marit Hinnosaar:
The Persistence of Healthy Behaviors in Food Purchasing. 521-537 - Xi Li, Krista J. Li, Yan Xiong:
Channel Coordination of Storable Goods. 538-550 - Xinlei (jack) Chen, Xiaohua Zeng, Cheng Zhang:
Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games. 551-568 - Wen Diao, Mushegh Harutyunyan, Baojun Jiang:
Consumer Fairness Concerns and Dynamic Pricing in a Channel. 569-588 - Maximilian Matthé, Daniel M. Ringel, Bernd Skiera:
Mapping Market Structure Evolution. 589-613 - Liang Guo:
Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded? 614-633 - Focus on Authors. 634-636
Volume 42, Number 4, July 2023
- Xiao Liu:
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping. 637-658 - Yong Zha, Quan Li, Tingliang Huang, Yugang Yu:
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces. 659-678 - Yanwen Wang, Muxin Zhai, John G. Lynch Jr.:
Cashing Out Retirement Savings at Job Separation. 679-703 - Paul B. Ellickson, Wreetabrata Kar, James C. Reeder:
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. 704-728 - Inyoung Chae, Jihyeon Ha, David A. Schweidel:
Paywall Suspensions and Digital News Subscriptions. 729-745 - Kathleen T. Li, Christophe Van den Bulte:
Augmented Difference-in-Differences. 746-767 - Brett R. Gordon, Robert Moakler, Florian Zettelmeyer:
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. 768-793 - Federico Rossi, Pradeep K. Chintagunta:
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets. 794-818 - Ron Bekkerman, Maxime C. Cohen, Edward Kung, John Maiden, Davide Proserpio:
The Effect of Short-Term Rentals on Residential Investment. 819-834
Volume 42, Number 5, September 2023
- Elliot Shin Oblander, Daniel Minh McCarthy:
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19. 839-852 - Andrey Fradkin, David Holtz:
Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb. 853-865 - Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, Song Yao:
The Design and Targeting of Compliance Promotions. 866-891 - Chen He, Tobias J. Klein:
Advertising as a Reminder: Evidence from the Dutch State Lottery. 892-909 - Omid Rafieian:
Optimizing User Engagement Through Adaptive Ad Sequencing. 910-933 - Julia Levine, Stephan Seiler:
Identifying State Dependence in Brand Choice: Evidence from Hurricanes. 934-957 - Zhenling Jiang, Yanhao, Tat Chan, Naser Hamdi:
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change. 958-983 - Yufeng Huang, Bart J. Bronnenberg:
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry. 984-1003 - Tat Y. Chan, Yijun Chen, Chunhua Wu:
Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments. 1004-1026
Volume 42, Number 6, November 2023
- Alex Burnap, John R. Hauser, Artem Timoshenko:
Product Aesthetic Design: A Machine Learning Augmentation. 1029-1056 - Sridhar Moorthy, Shervin Shahrokhi Tehrani:
Targeting Advertising Spending and Price on the Hotelling Line. 1057-1079 - Isamar Troncoso, Lan Luo:
Look the Part? The Role of Profile Pictures in Online Labor Markets. 1080-1100 - T. Tony Ke, Jiwoong Shin, Jungju Yu:
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning. 1101-1124 - Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov:
Leveraging the Power of Images in Managing Product Return Rates. 1125-1142 - Uttara Ananthakrishnan, Davide Proserpio, Siddhartha Sharma:
I Hear You: Does Quality Improve with Customer Voice? 1143-1161 - Sylvia Hristakeva, Julie Holland Mortimer:
Price Dispersion and Legacy Discounts in the National Television Advertising Market. 1162-1183
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