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"Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do ..."

Bart J. Bronnenberg, Jean-Pierre Dubé (2023)

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DOI: 10.1287/MKSC.2022.1426

access: closed

type: Journal Article

metadata version: 2023-05-17

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  - journals/mktsci/BronnenbergD23
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  - https://dblp.org/rec/journals/mktsci/BronnenbergD23
Bart J. Bronnenberg, Jean-Pierre Dubé:
Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". Mark. Sci. 42(1): 28-31 (2023)

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