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"Targeting Advertising Spending and Price on the Hotelling Line."

Sridhar Moorthy, Shervin Shahrokhi Tehrani (2023)

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DOI: 10.1287/MKSC.2022.1422

access: closed

type: Journal Article

metadata version: 2024-04-01

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  - https://dblp.org/rec/journals/mktsci/MoorthyT23
Sridhar Moorthy, Shervin Shahrokhi Tehrani:
Targeting Advertising Spending and Price on the Hotelling Line. Mark. Sci. 42(6): 1057-1079 (2023)

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