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"Editorial: Marketing's Role in the Evolving Discipline of Product Management."

Jeffrey D. Shulman, Olivier Toubia, Raena Saddler (2023)

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DOI: 10.1287/MKSC.2022.1428

access: closed

type: Journal Article

metadata version: 2023-05-17

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Jeffrey D. Shulman, Olivier Toubia, Raena Saddler:
Editorial: Marketing's Role in the Evolving Discipline of Product Management. Mark. Sci. 42(1): 1-5 (2023)

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