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"A Model of Product Portfolio Design: Guiding Consumer Search Through Brand ..."

T. Tony Ke, Jiwoong Shin, Jungju Yu (2023)

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DOI: 10.1287/MKSC.2022.1424

access: closed

type: Journal Article

metadata version: 2024-03-22

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  - https://dblp.org/rec/journals/mktsci/KeSY23
T. Tony Ke, Jiwoong Shin, Jungju Yu:
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning. Mark. Sci. 42(6): 1101-1124 (2023)

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