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"Frontiers: Spilling the Beans on Political Consumerism: Do Social Media ..."

Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu (2023)

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DOI: 10.1287/MKSC.2022.1386

access: closed

type: Journal Article

metadata version: 2023-06-26

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  - journals/mktsci/LiaukonyteTZ23
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  - https://dblp.org/rec/journals/mktsci/LiaukonyteTZ23
Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu:
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? Mark. Sci. 42(1): 11-25 (2023)

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