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"Optimizing User Engagement Through Adaptive Ad Sequencing."

Omid Rafieian (2023)

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DOI: 10.1287/MKSC.2022.1423

access: closed

type: Journal Article

metadata version: 2024-04-01

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Omid Rafieian:
Optimizing User Engagement Through Adaptive Ad Sequencing. Mark. Sci. 42(5): 910-933 (2023)

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