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"Estimating Marketing Component Effects: Double Machine Learning from ..."

Paul B. Ellickson, Wreetabrata Kar, James C. Reeder (2023)

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DOI: 10.1287/MKSC.2022.1401

access: closed

type: Journal Article

metadata version: 2024-04-01

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Paul B. Ellickson, Wreetabrata Kar, James C. Reeder:
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. Mark. Sci. 42(4): 704-728 (2023)

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