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journals/mktsci/JiangYCH23 share record
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Zhenling Jiang , Yanhao , Tat Chan , Naser Hamdi : Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change. Mark. Sci. 42 (5 ) : 958-983 (2023 )share record
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T. Tony Ke , Jiwoong Shin , Jungju Yu : A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning. Mark. Sci. 42 (6 ) : 1101-1124 (2023 )export record
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journals/mktsci/KuksovL23 share record
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Dmitri Kuksov , Chenxi Liao : Restricting Speculative Reselling: When "How Much" Is the Question. Mark. Sci. 42 (2 ) : 377-400 (2023 )share record
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Yphtach Lelkes : Commentary on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". Mark. Sci. 42 (1 ) : 26-27 (2023 )export record
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journals/mktsci/LevineS23 share record
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Julia Levine , Stephan Seiler : Identifying State Dependence in Brand Choice: Evidence from Hurricanes. Mark. Sci. 42 (5 ) : 934-957 (2023 )share record
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Kathleen T. Li , Christophe Van den Bulte : Augmented Difference-in-Differences. Mark. Sci. 42 (4 ) : 746-767 (2023 )share record
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Xi Li , Krista J. Li , Yan Xiong : Channel Coordination of Storable Goods. Mark. Sci. 42 (3 ) : 538-550 (2023 )export record
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journals/mktsci/LiaukonyteTZ23 share record
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Jura Liaukonyte , Anna E. Tuchman , Xinrong Zhu : Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? Mark. Sci. 42 (1 ) : 11-25 (2023 )export record
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journals/mktsci/LiaukonyteTZ23a share record
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Jura Liaukonyte , Anna E. Tuchman , Xinrong Zhu : Rejoinder: Spilling More Beans on Political Consumerism: It's More of the Same Tune. Mark. Sci. 42 (1 ) : 32-36 (2023 )share record
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Xiao Liu : Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping. Mark. Sci. 42 (4 ) : 637-658 (2023 )share record
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Lan Luo , Koen Pauwels : Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition. Mark. Sci. 42 (1 ) : 6-10 (2023 )export record
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journals/mktsci/MattheRS23 share record
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Maximilian Matthé , Daniel M. Ringel , Bernd Skiera : Mapping Market Structure Evolution. Mark. Sci. 42 (3 ) : 589-613 (2023 )export record
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journals/mktsci/MoorthyT23 share record
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Sridhar Moorthy , Shervin Shahrokhi Tehrani : Targeting Advertising Spending and Price on the Hotelling Line. Mark. Sci. 42 (6 ) : 1057-1079 (2023 )share record
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Z. Eddie Ning , J. Miguel Villas-Boas : Browse or Experience. Mark. Sci. 42 (2 ) : 336-359 (2023 )export record
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journals/mktsci/OblanderM23 share record
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Elliot Shin Oblander , Daniel Minh McCarthy : Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19. Mark. Sci. 42 (5 ) : 839-852 (2023 )share record
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Sungsik Park , Man Xie , Jinhong Xie : Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price. Mark. Sci. 42 (1 ) : 37-47 (2023 )export record
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journals/mktsci/Rafieian23 share record
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Omid Rafieian : Optimizing User Engagement Through Adaptive Ad Sequencing. Mark. Sci. 42 (5 ) : 910-933 (2023 )share record
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Federico Rossi , Pradeep K. Chintagunta : Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets. Mark. Sci. 42 (4 ) : 794-818 (2023 )export record
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journals/mktsci/SchoenmuellerNS23 share record
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Verena Schoenmueller , Oded Netzer , Florian Stahl : Frontiers: Polarized America: From Political Polarization to Preference Polarization. Mark. Sci. 42 (1 ) : 48-60 (2023 )share record
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Zijun (June) Shi , Kannan Srinivasan , Kaifu Zhang : Design of Platform Reputation Systems: Optimal Information Disclosure. Mark. Sci. 42 (3 ) : 500-520 (2023 )export record
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journals/mktsci/ShulmanTS23 share record
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Jeffrey D. Shulman , Olivier Toubia , Raena Saddler : Editorial: Marketing's Role in the Evolving Discipline of Product Management. Mark. Sci. 42 (1 ) : 1-5 (2023 )export record
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journals/mktsci/SmithSA23 share record
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Adam N. Smith , Stephan Seiler , Ishant Aggarwal : Optimal Price Targeting. Mark. Sci. 42 (3 ) : 476-499 (2023 )export record
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journals/mktsci/TroncosoL23 share record
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Isamar Troncoso , Lan Luo : Look the Part? The Role of Profile Pictures in Online Labor Markets. Mark. Sci. 42 (6 ) : 1080-1100 (2023 )share record
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Raluca M. Ursu , Qianyun (Poppy) Zhang , Elisabeth Honka : Search Gaps and Consumer Fatigue. Mark. Sci. 42 (1 ) : 110-136 (2023 )share record
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Yanwen Wang , Muxin Zhai , John G. Lynch Jr. : Cashing Out Retirement Savings at Job Separation. Mark. Sci. 42 (4 ) : 679-703 (2023 )share record
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Focus on Authors. Mark. Sci. 42 (3 ) : 634-636 (2023 ) share record
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Dai Yao , Chuang Tang , Junhong Chu : A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets. Mark. Sci. 42 (1 ) : 166-188 (2023 )share record
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Yong Zha , Quan Li , Tingliang Huang , Yugang Yu : Strategic Information Sharing of Online Platforms as Resellers or Marketplaces. Mark. Sci. 42 (4 ) : 659-678 (2023 )export record
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journals/mktsci/ZhangXS23 share record
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Shunyuan Zhang , Kaiquan Xu , Kannan Srinivasan : Frontiers: Unmasking Social Compliance Behavior During the Pandemic. Mark. Sci. 42 (3 ) : 440-450 (2023 )share record
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Zemin (Zachary) Zhong : Platform Search Design: The Roles of Precision and Price. Mark. Sci. 42 (2 ) : 293-313 (2023 )