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ORCIDMarketing Science, Volume 30
Volume 30, Number 1, January - February 2011
- Sha Yang, Anindya Ghose:
Erratum. v - Preyas S. Desai:
Editorial - Marketing Science: Marketing and Science. 1-3 - Peter J. Danaher, Michael S. Smith
:
Modeling Multivariate Distributions Using Copulas: Applications in Marketing. 4-21 - Edward I. George, Shane T. Jensen:
Commentary - A Latent Variable Perspective of Copula Modeling. 22-24 - Peter J. Danaher, Michael S. Smith:
Rejoinder - Estimation Issues for Copulas Applied to Marketing Data. 25-28 - Weon Sang Yoo, Eunkyu Lee:
Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures. 29-41 - Elie Ofek, Zsolt Katona, Miklos Sarvary:
"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers. 42-60 - Sandeep R. Chandukala, Yancy D. Edwards, Greg M. Allenby:
Identifying Unmet Demand. 61-73 - Nobuhiko Terui, Masataka Ban, Greg M. Allenby:
The Effect of Media Advertising on Brand Consideration and Choice. 74-91 - Ron Shachar, Tülin Erdem, Keisha M. Cutright, Gavan J. Fitzsimons:
Brands: The Opiate of the Nonreligious Masses? 92-110 - Oded Koenigsberg, Rajeev Kohli, Ricardo Montoya:
The Design of Durable Goods. 111-122 - Sandeep R. Chandukala, Jeffrey P. Dotson, Jeff D. Brazell, Greg M. Allenby:
Bayesian Analysis of Hierarchical Effects. 123-133 - Marcel Goic, Kinshuk Jerath, Kannan Srinivasan:
Cross-Market Discounts. 134-148 - Yi Xiang, David A. Soberman:
Preview Provision Under Competition. 149-169 - Juanjuan Zhang:
The Perils of Behavior-Based Personalization. 170-186 - Eric T. Bradlow:
2010 Guest Area Editors and Ad Hoc Reviewers. 191-194
Volume 30, Number 2, March - April 2011
- Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente:
Opinion Leadership and Social Contagion in New Product Diffusion. 195-212 - Nicholas A. Christakis, James H. Fowler:
Commentary - Contagion in Prescribing Behavior Among Networks of Doctors. 213-216 - Sinan Aral:
Commentary - Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion. 217-223 - David Godes:
Commentary - Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion". 224-229 - Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente:
Rejoinder - Further Reflections on Studying Social Influence in New Product Diffusion. 230-232 - Christophe Van den Bulte, Raghuram Iyengar:
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models. 233-248 - Yi Zhu, Kenneth C. Wilbur:
Hybrid Advertising Auctions. 249-273 - Oliver J. Rutz, Garrett P. Sonnier:
The Evolution of Internal Market Structure. 274-289 - Dmitry Shapiro:
Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers. 290-304 - Nuno Camacho, Bas Donkers, Stefan Stremersch:
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality. 305-320 - Qing Liu, Neeraj Arora:
Efficient Choice Designs for a Consider-Then-Choose Model. 321-338 - Ashish Sood, Gerard J. Tellis:
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies. 339-354 - Anja Lambrecht, Katja Seim, Catherine Tucker:
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage. 355-367 - Vishal Narayan, Vithala R. Rao, Carolyne Saunders:
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism. 368-384
Volume 30, Number 3, May - June 2011
- Avi Goldfarb, Catherine Tucker:
Online Display Advertising: Targeting and Obtrusiveness. 389-404 - Leonard M. Lodish, Americus Reed II:
Commentary - When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness. 405-408 - Andrea M. Matwyshyn:
Commentary - Discussion of "Online Display Advertising: Targeting and Obtrusiveness" by Avi Goldfarb and Catherine Tucker. 409-412 - Avi Goldfarb, Catherine Tucker:
Rejoinder - Implications of "Online Display Advertising: Targeting and Obtrusiveness". 413-415 - Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann:
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts. 416-429 - Mitchell J. Lovett, Ron Shachar:
The Seeds of Negativity: Knowledge and Money. 430-446 - Song Yao, Carl F. Mela:
A Dynamic Model of Sponsored Search Advertising. 447-468 - Sungho Park, Sachin Gupta:
A Regime-Switching Model of Cyclical Category Buying. 469-480 - Takuya Satomura, Jaehwan Kim, Greg M. Allenby:
Multiple-Constraint Choice Models with Corner and Interior Solutions. 481-490 - Pushan Dutt, Vineet Padmanabhan:
Crisis and Consumption Smoothing. 491-512 - Michael Braun, André Bonfrer:
Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes. 513-531 - Surendra N. Singh, Steve Hillmer, Ze Wang:
Efficient Methods for Sampling Responses from Large-Scale Qualitative Data. 532-549 - Jason A. Duan, Leigh McAlister, Shameek Sinha:
Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through. 550-561
Volume 30, Number 4, July / August 2011
- Russell S. Winer:
2009-2010 ISMS-MSI Practice Prize Competition - Special Section Introduction. 565-567
- Marc Fischer, Sönke Albers, Nils Wagner, Monika Frie:
Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities. 568-585
- Peter J. Danaher, John H. Roberts, Ken Roberts, Alan Simpson:
Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. 586-594 - V. Kumar, Denish Shah:
Practice Prize Paper - Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales. 595-603 - Thorsten Wiesel, Koen Pauwels, Joep Arts:
Practice Prize Paper - Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression. 604-611
- Kinshuk Jerath, Liye Ma, Young-Hoon Park, Kannan Srinivasan:
A "Position Paradox" in Sponsored Search Auctions. 612-627 - Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin:
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? 646-665 - Dina Mayzlin, Jiwoong Shin:
Uninformative Advertising as an Invitation to Search. 666-685 - Thomas Otter, Timothy J. Gilbride, Greg M. Allenby:
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods. 686-701 - Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz:
A Dynamic Model of the Effect of Online Communications on Firm Sales. 702-716 - Yi Qian, Hui Xie:
No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models. 717-736 - Yuan-Chun Jiang, Jennifer Shang, Chris F. Kemerer, Yezheng Liu:
Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles. 737-752
Volume 30, Number 5, September / October 2011
- Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan:
Firm Strategies in the "Mid Tail" of Platform-Based Retailing. 757-775 - Wilfred Amaldoss, Woochoel Shin:
Competing for Low-End Markets. 776-788 - Oliver J. Rutz, Michael Trusov:
Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated Data. 789-800 - Daria Dzyabura, John R. Hauser:
Active Machine Learning for Consideration Heuristics. 801-819 - Raghuram Iyengar, Kamel Jedidi, Skander Essegaier, Peter J. Danaher:
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services. 820-836 - Tat Y. Chan, Chunhua Wu, Ying Xie:
Measuring the Lifetime Value of Customers Acquired from Google Search Advertising. 837-850 - Bing Jing:
Social Learning and Dynamic Pricing of Durable Goods. 851-865 - Kinshuk Jerath, Peter S. Fader, Bruce G. S. Hardie:
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model. 866-880 - Michael Braun, David A. Schweidel:
Modeling Customer Lifetimes with Multiple Causes of Churn. 881-902 - Dominique Olié Lauga, Elie Ofek:
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs. 903-923 - V. Kumar, S. Sriram, Anita Luo, Pradeep K. Chintagunta:
Assessing the Effect of Marketing Investments in a Business Marketing Context. 924-940
Volume 30, Number 6, November / December 2011
- Brett R. Gordon, Raphael Thomadsen, Eric T. Bradlow, Jean-Pierre Dubé, Richard Staelin:
Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics. 945-949 - Peter C. Reiss:
Structural Workshop Paper - Descriptive, Structural, and Experimental Empirical Methods in Marketing Research. 950-964 - Carl F. Mela:
Structural Workshop Paper - Data Selection and Procurement. 965-976 - Pradeep K. Chintagunta, Harikesh S. Nair:
Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing. 977-996 - Paul B. Ellickson, Sanjog Misra:
Structural Workshop Paper - Estimating Discrete Games. 997-1010 - Dinah A. Vernik, Devavrat Purohit, Preyas S. Desai:
Music Downloads and the Flip Side of Digital Rights Management. 1011-1027 - Neeraj Arora, Ty Henderson, Qing Liu:
Noncompensatory Dyadic Choices. 1028-1047 - Olivier Rubel, Prasad A. Naik, Shuba Srinivasan:
Optimal Advertising When Envisioning a Product-Harm Crisis. 1048-1065 - Vineet Kumar, Brett R. Gordon, Kannan Srinivasan:
Competitive Strategy for Open Source Software. 1066-1078 - Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan:
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. 1079-1097 - Ajay Kalra, Shibo Li, Wei Zhang:
Understanding Responses to Contradictory Information About Products. 1098-1114 - Peter Ebbes, Dominik Papies, Harald J. van Heerde:
The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity. 1115-1122
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