"The Perils of Behavior-Based Personalization."

Juanjuan Zhang (2011)

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DOI: 10.1287/MKSC.1100.0607

access: closed

type: Journal Article

metadata version: 2020-05-14

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Juanjuan Zhang:
The Perils of Behavior-Based Personalization. Mark. Sci. 30(1): 170-186 (2011)

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