"Practice Prize Winner - Dynamic Marketing Budget Allocation Across ..."

Marc Fischer et al. (2011)

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DOI: 10.1287/MKSC.1100.0627

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type: Journal Article

metadata version: 2024-08-04

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Marc Fischer, Sönke Albers, Nils Wagner, Monika Frie:
Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities. Mark. Sci. 30(4): 568-585 (2011)

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