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Marc Fischer 0001

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affiliation: University of Cologne, Faculty of Management, Economics, and Social Sciences, Germany
affiliation: University of Technology Sydney, Business School, NSW, Australia

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2010 – 2019

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2019
[j5]
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Marc Fischer:
Practice Prize Paper-Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz. Mark. Sci. 38(2): 343-359 (2019)
2016
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Marc Fischer, Hyun S. Shin, Dominique M. Hanssens:
Brand Performance Volatility from Marketing Spending. Manag. Sci. 62(1): 197-215 (2016)
2015
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Martin Spann, Marc Fischer, Gerard J. Tellis:
Skimming or Penetration? Strategic Dynamic Pricing for New Products. Mark. Sci. 34(2): 235-249 (2015)
2011
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Marc Fischer, Wolfgang Giehl, Tjark Freundt:
Managing Global Brand Investments at DHL. Interfaces 41(1): 35-50 (2011)
[j1]
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Marc Fischer, Sönke Albers, Nils Wagner, Monika Frie:
Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities. Mark. Sci. 30(4): 568-585 (2011)

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