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"Opinion Leadership and Social Contagion in New Product Diffusion."
Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente (2011)
- Raghuram Iyengar, Christophe Van den Bulte
, Thomas W. Valente:
Opinion Leadership and Social Contagion in New Product Diffusion. Mark. Sci. 30(2): 195-212 (2011)
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