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"Product Positioning in a Two-Dimensional Vertical Differentiation Model: ..."

Dominique Olié Lauga, Elie Ofek (2011)

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DOI: 10.1287/MKSC.1110.0652

access: closed

type: Journal Article

metadata version: 2020-05-14

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Dominique Olié Lauga, Elie Ofek:
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs. Mark. Sci. 30(5): 903-923 (2011)

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