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ORCIDPreyas S. Desai
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2020 – today
- 2022
[j18]Anocha Aribarg
, Tat Y. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur:
Editorial: Next Steps for Frontiers in Marketing Science. Mark. Sci. 41(5): 871-872 (2022)
2010 – 2019
- 2018
- [j17]Preyas S. Desai, Devavrat Purohit, Bo Zhou:
Allowing Consumers to Bundle Themselves: The Profitability of Family Plans. Mark. Sci. 37(6): 953-969 (2018) - 2016
- [j16]Preyas S. Desai, Devavrat Purohit, Bo Zhou:
The Strategic Role of Exchange Promotions. Mark. Sci. 35(1): 93-112 (2016) - 2015
- [j15]Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin:
Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. Manag. Sci. 61(3): 507-519 (2015) - [j14]Preyas S. Desai:
Editorial - Acknowledging 2014 Marketing Science Contributions. Mark. Sci. 34(3): 309-310 (2015) - 2014
- [j13]Preyas S. Desai, Fred M. Feinberg, Ganesh Iyer, K. Sudhir, Russ Winer:
Editorial - New Editorial Structure for Marketing Science. Mark. Sci. 33(2): 163-164 (2014) - [j12]Preyas S. Desai:
Editorial - Acknowledging 2013 Marketing Science Contributions. Mark. Sci. 33(3): 315-316 (2014) - [j11]Preyas S. Desai, Woochoel Shin, Richard Staelin:
The Company That You Keep: When to Buy a Competitor's Keyword. Mark. Sci. 33(4): 485-508 (2014) - 2013
- [j10]Preyas S. Desai:
Editorial - Marketing Science Replication and Disclosure Policy. Mark. Sci. 32(1): 1-3 (2013) - [j9]Preyas S. Desai:
Editorial - Acknowledging 2012 Marketing Science Contributors. Mark. Sci. 32(3): 365-367 (2013) - 2012
- [j8]Preyas S. Desai, David Bell, Gary L. Lilien, David Soberman:
Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. Mark. Sci. 31(1): 1-3 (2012) - [j7]Preyas S. Desai:
Editorial - People of Marketing Science. Mark. Sci. 31(2): 195-197 (2012) - 2011
- [j6]Pradeep K. Chintagunta, Preyas S. Desai:
Introduction to the Special Issue on Marketing Within the Enterprise and Beyond. Manag. Sci. 57(9): 1511 (2011) - [j5]Preyas S. Desai:
Editorial - Marketing Science: Marketing and Science. Mark. Sci. 30(1): 1-3 (2011) - [j4]Dinah A. Vernik, Devavrat Purohit, Preyas S. Desai:
Music Downloads and the Flip Side of Digital Rights Management. Mark. Sci. 30(6): 1011-1027 (2011) - 2010
- [j3]Preyas S. Desai, Anand Krishnamoorthy, Preethika Sainam:
"Call for Prices": Strategic Implications of Raising Consumers' Costs. Mark. Sci. 29(1): 158-174 (2010)
2000 – 2009
- 2007
- [j2]Preyas S. Desai, Oded Koenigsberg, Devavrat Purohit:
Research Note - The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods. Manag. Sci. 53(1): 150-158 (2007) - 2001
- [j1]Preyas S. Desai, Sunder Kekre, Suresh Radhakrishnan, Kannan Srinivasan:
Special Issue on Design and Development: Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers. Manag. Sci. 47(1): 37-51 (2001)
Coauthor Index
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