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Publication search results
found 61 matches
- 2023
- Aaron Adalja, Jura Liaukonyte, Emily Wang, Xinrong Zhu:
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment. Mark. Sci. 42(2): 233-250 (2023) - Piyush Anand, Clarence Lee:
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer. Mark. Sci. 42(1): 189-207 (2023) - Uttara Ananthakrishnan, Davide Proserpio, Siddhartha Sharma:
I Hear You: Does Quality Improve with Customer Voice? Mark. Sci. 42(6): 1143-1161 (2023) - Nicolás Aramayo, Mario Schiappacasse, Marcel Goic:
A Multiarmed Bandit Approach for House Ads Recommendations. Mark. Sci. 42(2): 271-292 (2023) - Heski Bar-Isaac, Sandro Shelegia:
Search, Showrooming, and Retailer Variety. Mark. Sci. 42(2): 251-270 (2023) - Ron Bekkerman, Maxime C. Cohen, Edward Kung, John Maiden, Davide Proserpio:
The Effect of Short-Term Rentals on Residential Investment. Mark. Sci. 42(4): 819-834 (2023) - Hyung Sup (Zack) Bhan, Eric T. Anderson:
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach. Mark. Sci. 42(2): 314-335 (2023) - Kristina Brecko:
New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market. Mark. Sci. 42(1): 61-86 (2023) - Bart J. Bronnenberg, Jean-Pierre Dubé:
Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". Mark. Sci. 42(1): 28-31 (2023) - Alex Burnap, John R. Hauser, Artem Timoshenko:
Product Aesthetic Design: A Machine Learning Augmentation. Mark. Sci. 42(6): 1029-1056 (2023) - Inyoung Chae, Jihyeon Ha, David A. Schweidel:
Paywall Suspensions and Digital News Subscriptions. Mark. Sci. 42(4): 729-745 (2023) - Tat Y. Chan, Yijun Chen, Chunhua Wu:
Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments. Mark. Sci. 42(5): 1004-1026 (2023) - Xinlei (jack) Chen, Xiaohua Zeng, Cheng Zhang:
Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games. Mark. Sci. 42(3): 551-568 (2023) - W. Jason Choi, Amin Sayedi:
Open and Private Exchanges in Display Advertising. Mark. Sci. 42(3): 451-475 (2023) - Weijia (Daisy) Dai, Hyunjin Kim, Michael Luca:
Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment. Mark. Sci. 42(3): 429-439 (2023) - Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, Song Yao:
The Design and Targeting of Compliance Promotions. Mark. Sci. 42(5): 866-891 (2023) - Wen Diao, Mushegh Harutyunyan, Baojun Jiang:
Consumer Fairness Concerns and Dynamic Pricing in a Channel. Mark. Sci. 42(3): 569-588 (2023) - Kristen E. Duke, On Amir:
The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales. Mark. Sci. 42(1): 87-109 (2023) - Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov:
Leveraging the Power of Images in Managing Product Return Rates. Mark. Sci. 42(6): 1125-1142 (2023) - Paul B. Ellickson, Wreetabrata Kar, James C. Reeder:
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. Mark. Sci. 42(4): 704-728 (2023) - Andrey Fradkin, David Holtz:
Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb. Mark. Sci. 42(5): 853-865 (2023) - Brett R. Gordon, Robert Moakler, Florian Zettelmeyer:
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. Mark. Sci. 42(4): 768-793 (2023) - Liang Guo:
Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded? Mark. Sci. 42(3): 614-633 (2023) - Liang Guo, Wendy Xu:
"We Are the World": When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened. Mark. Sci. 42(2): 214-232 (2023) - Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan:
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. Mark. Sci. 42(1): 137-165 (2023) - Chen He, Tobias J. Klein:
Advertising as a Reminder: Evidence from the Dutch State Lottery. Mark. Sci. 42(5): 892-909 (2023) - Marit Hinnosaar:
The Persistence of Healthy Behaviors in Food Purchasing. Mark. Sci. 42(3): 521-537 (2023) - Sylvia Hristakeva, Julie Holland Mortimer:
Price Dispersion and Legacy Discounts in the National Television Advertising Market. Mark. Sci. 42(6): 1162-1183 (2023) - Yufeng Huang, Bart J. Bronnenberg:
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry. Mark. Sci. 42(5): 984-1003 (2023) - Maarten C. W. Janssen, Edona Reshidi:
Discriminatory Trade Promotions in Consumer Search Markets. Mark. Sci. 42(2): 401-422 (2023)
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