2023 export record
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journals/mktsci/AdaljaLWZ23 share record
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Aaron Adalja , Jura Liaukonyte , Emily Wang , Xinrong Zhu : GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment. Mark. Sci. 42 (2 ) : 233-250 (2023 )share record
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Piyush Anand , Clarence Lee : Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer. Mark. Sci. 42 (1 ) : 189-207 (2023 )export record
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journals/mktsci/AnanthakrishnanPS23 share record
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Uttara Ananthakrishnan , Davide Proserpio , Siddhartha Sharma : I Hear You: Does Quality Improve with Customer Voice? Mark. Sci. 42 (6 ) : 1143-1161 (2023 )export record
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journals/mktsci/AramayoSG23 share record
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Nicolás Aramayo , Mario Schiappacasse , Marcel Goic : A Multiarmed Bandit Approach for House Ads Recommendations. Mark. Sci. 42 (2 ) : 271-292 (2023 )export record
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journals/mktsci/BarIsaacS23 share record
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Heski Bar-Isaac , Sandro Shelegia : Search, Showrooming, and Retailer Variety. Mark. Sci. 42 (2 ) : 251-270 (2023 )export record
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journals/mktsci/BekkermanCKMP23 share record
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Ron Bekkerman , Maxime C. Cohen , Edward Kung , John Maiden , Davide Proserpio : The Effect of Short-Term Rentals on Residential Investment. Mark. Sci. 42 (4 ) : 819-834 (2023 )share record
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Hyung Sup (Zack) Bhan , Eric T. Anderson : Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach. Mark. Sci. 42 (2 ) : 314-335 (2023 )share record
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Kristina Brecko : New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market. Mark. Sci. 42 (1 ) : 61-86 (2023 )export record
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journals/mktsci/BronnenbergD23 share record
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Bart J. Bronnenberg , Jean-Pierre Dubé : Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". Mark. Sci. 42 (1 ) : 28-31 (2023 )export record
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journals/mktsci/BurnapHT23 share record
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Alex Burnap , John R. Hauser , Artem Timoshenko : Product Aesthetic Design: A Machine Learning Augmentation. Mark. Sci. 42 (6 ) : 1029-1056 (2023 )share record
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Inyoung Chae , Jihyeon Ha , David A. Schweidel : Paywall Suspensions and Digital News Subscriptions. Mark. Sci. 42 (4 ) : 729-745 (2023 )share record
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Tat Y. Chan , Yijun Chen , Chunhua Wu : Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments. Mark. Sci. 42 (5 ) : 1004-1026 (2023 )share record
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Xinlei (jack) Chen , Xiaohua Zeng , Cheng Zhang : Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games. Mark. Sci. 42 (3 ) : 551-568 (2023 )share record
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W. Jason Choi , Amin Sayedi : Open and Private Exchanges in Display Advertising. Mark. Sci. 42 (3 ) : 451-475 (2023 )share record
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Weijia (Daisy) Dai , Hyunjin Kim , Michael Luca : Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment. Mark. Sci. 42 (3 ) : 429-439 (2023 )export record
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journals/mktsci/DaljordMRSY23 share record
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Øystein Daljord , Carl F. Mela , Jason M. T. Roos , Jim Sprigg , Song Yao : The Design and Targeting of Compliance Promotions. Mark. Sci. 42 (5 ) : 866-891 (2023 )share record
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Wen Diao , Mushegh Harutyunyan , Baojun Jiang : Consumer Fairness Concerns and Dynamic Pricing in a Channel. Mark. Sci. 42 (3 ) : 569-588 (2023 )share record
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Kristen E. Duke , On Amir : The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales. Mark. Sci. 42 (1 ) : 87-109 (2023 )export record
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journals/mktsci/DzyaburaKHI23 share record
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Daria Dzyabura , Siham El Kihal , John R. Hauser , Marat Ibragimov : Leveraging the Power of Images in Managing Product Return Rates. Mark. Sci. 42 (6 ) : 1125-1142 (2023 )export record
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journals/mktsci/EllicksonKR23 share record
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Paul B. Ellickson , Wreetabrata Kar , James C. Reeder : Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. Mark. Sci. 42 (4 ) : 704-728 (2023 )export record
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journals/mktsci/FradkinH23 share record
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Andrey Fradkin , David Holtz : Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb. Mark. Sci. 42 (5 ) : 853-865 (2023 )export record
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journals/mktsci/GordonMZ23 share record
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Brett R. Gordon , Robert Moakler , Florian Zettelmeyer : Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. Mark. Sci. 42 (4 ) : 768-793 (2023 )share record
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Liang Guo : Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded? Mark. Sci. 42 (3 ) : 614-633 (2023 )share record
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Liang Guo , Wendy Xu : "We Are the World": When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened. Mark. Sci. 42 (2 ) : 214-232 (2023 )export record
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journals/mktsci/HassanPCN23 share record
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Magda Hassan , Jaideep Prabhu , Rajesh Chandy , Om Narasimhan : When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. Mark. Sci. 42 (1 ) : 137-165 (2023 )share record
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Chen He , Tobias J. Klein : Advertising as a Reminder: Evidence from the Dutch State Lottery. Mark. Sci. 42 (5 ) : 892-909 (2023 )export record
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journals/mktsci/Hinnosaar23 share record
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Marit Hinnosaar : The Persistence of Healthy Behaviors in Food Purchasing. Mark. Sci. 42 (3 ) : 521-537 (2023 )export record
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journals/mktsci/HristakevaM23 share record
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Sylvia Hristakeva , Julie Holland Mortimer : Price Dispersion and Legacy Discounts in the National Television Advertising Market. Mark. Sci. 42 (6 ) : 1162-1183 (2023 )share record
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Yufeng Huang , Bart J. Bronnenberg : Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry. Mark. Sci. 42 (5 ) : 984-1003 (2023 )export record
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journals/mktsci/JanssenR23 share record
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Maarten C. W. Janssen , Edona Reshidi : Discriminatory Trade Promotions in Consumer Search Markets. Mark. Sci. 42 (2 ) : 401-422 (2023 )