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ORCIDGuiomar Martín-Herrán
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2020 – today
- 2025
[j36]Bertrand Crettez
, Naïla Hayek, Guiomar Martín-Herrán:
Capacity coordination in a duopoly with perfect cournot complements. Ann. Oper. Res. 352(1-2): 75-103 (2025)- [j35]Bertrand Crettez, Naïla Hayek, Guiomar Martín-Herrán:
Existence of equilibrium in a dynamic supply chain game with vertical coordination, horizontal competition, and complementary goods. Eur. J. Oper. Res. 321(1): 302-313 (2025) - [j34]Guiomar Martín-Herrán, Simon-Pierre Sigué:
Is multichannel retail marketing integration a panacea? J. Oper. Res. Soc. 76(8): 1630-1648 (2025) - 2024
- [j33]Guiomar Martín-Herrán, Santiago J. Rubio:
Efficiency-Inducing Policy for Polluting Oligopolists. Dyn. Games Appl. 14(1): 195-222 (2024) - [j32]Salma Karray, Guiomar Martín-Herrán:
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers. Int. Trans. Oper. Res. 31(1): 568-615 (2024) - 2022
- [j31]Javier de Frutos, Víctor Gatón, Paula M. López-Pérez, Guiomar Martín-Herrán:
Investment in Cleaner Technologies in a Transboundary Pollution Dynamic Game: A Numerical Investigation. Dyn. Games Appl. 12(3): 813-843 (2022) - [j30]Salma Karray, Guiomar Martín-Herrán, Simon-Pierre Sigué:
Cooperative advertising in competing supply chains and the long-term effects of retail advertising. J. Oper. Res. Soc. 73(10): 2242-2260 (2022) - 2021
- [j29]Javier de Frutos, Paula M. López-Pérez, Guiomar Martín-Herrán:
Equilibrium strategies in a multiregional transboundary pollution differential game with spatially distributed controls. Autom. 125: 109411 (2021) - [j28]Guiomar Martín-Herrán, Santiago J. Rubio:
On coincidence of feedback and global Stackelberg equilibria in a class of differential games. Eur. J. Oper. Res. 293(2): 761-772 (2021) - 2020
- [j27]Guiomar Martín-Herrán, Simon-Pierre Sigué:
Manufacturer defensive and offensive advertising in competing distribution channels. Int. Trans. Oper. Res. 27(2): 958-983 (2020)
2010 – 2019
- 2019
- [j26]Pietro De Giovanni, Salma Karray, Guiomar Martín-Herrán:
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising. Eur. J. Oper. Res. 272(2): 465-480 (2019) - [j25]Salma Karray, Guiomar Martín-Herrán:
Fighting store brands through the strategic timing of pricing and advertising decisions. Eur. J. Oper. Res. 275(2): 635-647 (2019) - [j24]Javier de Frutos, Guiomar Martín-Herrán:
Spatial vs. non-spatial transboundary pollution control in a class of cooperative and non-cooperative dynamic games. Eur. J. Oper. Res. 276(1): 379-394 (2019) - 2018
- [j23]Javier de Frutos, Guiomar Martín-Herrán:
Selection of a Markov Perfect Nash Equilibrium in a Class of Differential Games. Dyn. Games Appl. 8(3): 620-636 (2018) - 2016
- [j22]Hassan Benchekroun, Guiomar Martín-Herrán:
The impact of foresight in a transboundary pollution game. Eur. J. Oper. Res. 251(1): 300-309 (2016) - [j21]Francisco Cabo, Guiomar Martín-Herrán, María Pilar Martínez-García:
Unbounded growth in the Neoclassical growth model with non-constant discounting. Math. Soc. Sci. 84: 93-104 (2016) - 2015
- [j20]Guiomar Martín-Herrán, Sihem Taboubi:
Price coordination in distribution channels: A dynamic perspective. Eur. J. Oper. Res. 240(2): 401-414 (2015) - [j19]Guiomar Martín-Herrán, Simon-Pierre Sigué:
Trade deals and/or on-package coupons. Eur. J. Oper. Res. 241(2): 541-554 (2015) - [j18]Javier de Frutos, Guiomar Martín-Herrán:
Does Flexibility Facilitate Sustainability of Cooperation Over Time? A Case Study from Environmental Economics. J. Optim. Theory Appl. 165(2): 657-677 (2015) - 2014
- [j17]Guiomar Martín-Herrán, Simon-Pierre Sigué, Georges Zaccour:
Downstream horizontal integration and multiunit dealership. Int. Trans. Oper. Res. 21(1): 81-101 (2014) - 2012
- [j16]Guiomar Martín-Herrán, Sihem Taboubi, Georges Zaccour:
Dual role of price and myopia in a marketing channel. Eur. J. Oper. Res. 219(2): 284-295 (2012) - 2011
- [j15]Guiomar Martín-Herrán, Simon-Pierre Sigué:
Prices, promotions, and channel profitability: Was the conventional wisdom mistaken? Eur. J. Oper. Res. 211(2): 415-425 (2011) - [j14]Guiomar Martín-Herrán, Simon-Pierre Sigué, Georges Zaccour:
Strategic interactions in traditional franchise systems: Are franchisors always better off? Eur. J. Oper. Res. 213(3): 526-537 (2011) - 2010
- [j13]Steffen Jørgensen, Guiomar Martín-Herrán, Georges Zaccour:
The Leitmann-Schmitendorf advertising differential game. Appl. Math. Comput. 217(3): 1110-1116 (2010)
2000 – 2009
- 2009
- [j12]Salma Karray, Guiomar Martín-Herrán:
A dynamic model for advertising and pricing competition between national and store brands. Eur. J. Oper. Res. 193(2): 451-467 (2009) - 2008
- [j11]Nawel Amrouche, Guiomar Martín-Herrán, Georges Zaccour:
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand. Ann. Oper. Res. 164(1): 79-95 (2008) - [j10]Guiomar Martín-Herrán, Olivier Rubel, Georges Zaccour:
Competing for consumer's attention. Autom. 44(2): 361-370 (2008) - [j9]Francisco Cabo, Guiomar Martín-Herrán, María Pilar Martínez-García:
Technological Leadership and Sustainable Growth in a Bilateral Trade Model. IGTR 10(1): 73-100 (2008) - 2006
- [j8]Guiomar Martín-Herrán, Pierre Cartigny, Estelle Motte, Mabel Tidball:
Deforestation and foreign transfers: a Stackelberg differential game approach. Comput. Oper. Res. 33: 386-400 (2006) - [j7]Guiomar Martín-Herrán, Sihem Taboubi, Georges Zaccour:
The Impact of Manufacturers' Wholesale Prices on a Retailer's Shelf-Space and Pricing Decisions. Decis. Sci. 37(1): 71-90 (2006) - [j6]Francisco Cabo, Elena Escudero, Guiomar Martín-Herrán:
A Time-Consistent Agreement in an interregional differential Game on Pollution and Trade. IGTR 8(3): 369-393 (2006) - 2005
- [j5]Guiomar Martín-Herrán, Sihem Taboubi, Georges Zaccour:
A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation. Autom. 41(6): 971-982 (2005) - [j4]Guiomar Martín-Herrán, Sihem Taboubi:
Shelf-Space Allocation and Advertising Decisions in the Marketing Channel: a differential Game Approach. IGTR 7(3): 313-330 (2005) - [j3]Steffen Jørgensen, Guiomar Martín-Herrán, Georges Zaccour:
Sustainability of Cooperation overtime in Linear-Quadratic differential Games. IGTR 7(4): 395-406 (2005) - 2004
- [j2]Karima Fredj, Guiomar Martín-Herrán, Georges Zaccour:
Slowing deforestation pace through subsidies: a differential game. Autom. 40(2): 301-309 (2004) - [j1]Ramla Jarrar, Guiomar Martín-Herrán, Georges Zaccour:
Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note. Manag. Sci. 50(7): 995-1000 (2004)
Coauthor Index
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