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"Shelf-Space Allocation and Advertising Decisions in the Marketing Channel: ..."

Guiomar Martín-Herrán, Sihem Taboubi (2005)

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DOI: 10.1142/S0219198905000545

access: closed

type: Journal Article

metadata version: 2024-05-07

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Guiomar Martín-Herrán, Sihem Taboubi:
Shelf-Space Allocation and Advertising Decisions in the Marketing Channel: a differential Game Approach. IGTR 7(3): 313-330 (2005)

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