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"Prices, promotions, and channel profitability: Was the conventional wisdom ..."

Guiomar Martín-Herrán, Simon Pierre Sigué (2011)

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DOI: 10.1016/J.EJOR.2010.12.022

access: closed

type: Journal Article

metadata version: 2020-02-21

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Guiomar Martín-Herrán, Simon Pierre Sigué:
Prices, promotions, and channel profitability: Was the conventional wisdom mistaken? Eur. J. Oper. Res. 211(2): 415-425 (2011)

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