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"Cooperative advertising in competing supply chains and the long-term ..."
Salma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué (2022)
- Salma Karray
, Guiomar Martín-Herrán
, Simon Pierre Sigué
:
Cooperative advertising in competing supply chains and the long-term effects of retail advertising. J. Oper. Res. Soc. 73(10): 2242-2260 (2022)
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