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Publication search results
found 20 matches
- 1993
- Paul E. Green, Abba M. Krieger:
Chapter 10 Conjoint analysis with product-positioning applications. Marketing 1993: 467-515 - Robert C. Blattberg, Scott A. Neslin:
Chapter 12 Sales promotion models. Marketing 1993: 553-609 - Lee G. Cooper
:
Chapter 6 Market-share models. Marketing 1993: 259-314 - Kim P. Corfman, Sunil Gupta:
Chapter 3 Mathematical models of group choice and negotiations. Marketing 1993: 83-142 - Anne T. Coughlan:
Chapter 13 Salesforce compensation: A review of MS/OR advances. Marketing 1993: 611-651 - Wayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai:
Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature. Marketing 1993: 193-257 - Jehoshua Eliashberg, Gary L. Lilien:
Preface. Marketing 1993: vii-viii - Jehoshua Eliashberg, Gary L. Lilien:
Chapter 1 Mathematical marketing models: Some historical perspectives and future projections. Marketing 1993: 3-23 - Jehoshua Eliashberg, Richard Steinberg:
Chapter 18 Marketing-production joint decision-making. Marketing 1993: 827-880 - Hubert Gatignon:
Chapter 15 Marketing-mix models. Marketing 1993: 697-732 - Dominique M. Hanssens, Leonard J. Parsons:
Chapter 9 Econometric and time-series market response models. Marketing 1993: 409-464 - Vijay Mahajan, Eitan Muller, Frank M. Bass:
Chapter 8 New-product diffusion models. Marketing 1993: 349-408 - K. Sridhar Moorthy:
Chapter 4 Competitive marketing strategies: Game-theoretic models. Marketing 1993: 143-190 - Arvind Rangaswamy:
Chapter 16 Marketing decision models: From linear programs to knowledge-based systems. Marketing 1993: 733-771 - Vithala R. Rao:
Chapter 11 Pricing models in marketing. Marketing 1993: 517-552 - John H. Roberts
, Gary L. Lilien:
Chapter 2 Explanatory and predictive models of consumer behavior. Marketing 1993: 27-82 - Glen L. Urban:
Chapter 7 Pretest market forecasting. Marketing 1993: 315-348 - Mark B. Vandenbosch, Charles B. Weinberg:
Chapter 14 Salesforce operations. Marketing 1993: 653-694 - Yoram (Jerry) Wind, Gary L. Lilien:
Chapter 17 Marketing strategy models. Marketing 1993: 773-826 - Jehoshua Eliashberg, Gary L. Lilian:
Marketing. Handbooks in operations research and management science 5, North-Holland 1993, ISBN 978-0-444-88957-7 [contents]
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