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2020 – today
- 2020
[j8]Haris Krijestorac, Rajiv Garg
, Vijay Mahajan:
Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls. Inf. Syst. Res. 31(2): 449-472 (2020)
2010 – 2019
- 2018
- [j7]Richard Schaefer, Raghunath Singh Rao, Vijay Mahajan:
Marketing Self-Improvement Programs for Self-Signaling Consumers. Mark. Sci. 37(6): 912-929 (2018) - 2017
- [c1]Haris Krijestorac, Rajiv Garg, Vijay Mahajan, Frenkel ter Hofstede:
Understanding Spillover Effects in Consumption of Rich Digital Media. ICIS 2017 - 2010
- [j6]Ashutosh Prasad, R. Venkatesh, Vijay Mahajan:
Optimal Bundling of Technological Products with Network Externality. Manag. Sci. 56(12): 2224-2236 (2010)
2000 – 2009
- 2006
- [j5]Alina M. Chircu, Vijay Mahajan:
Managing electronic commerce retail transaction costs for customer value. Decis. Support Syst. 42(2): 898-914 (2006) - [j4]R. Venkatesh, Pradeep Chintagunta, Vijay Mahajan:
Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands. Manag. Sci. 52(4): 613-622 (2006) - 2003
- [j3]Shantanu Bhattacharya, V. Krishnan, Vijay Mahajan:
Operationalizing technology improvements in product development decision-making. Eur. J. Oper. Res. 149(1): 102-130 (2003) - 2002
- [j2]Zhimin Huang, Susan X. Li, Vijay Mahajan:
An Analysis of Manufacturer-Retailer Supply Chain Coordination in Cooperative Advertising. Decis. Sci. 33(3): 469-494 (2002) - 2001
- [j1]Sridhar Balasubramanian, Vijay Mahajan:
The Economic Leverage of the Virtual Community. Int. J. Electron. Commer. 5(3): 103-138 (2001)
1990 – 1999
- 1993
- [p1]Vijay Mahajan, Eitan Muller, Frank M. Bass:
Chapter 8 New-product diffusion models. Marketing 1993: 349-408
Coauthor Index
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