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"Chapter 17 Marketing strategy models."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Yoram (Jerry) Wind, Gary L. Lilien (1993)

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DOI: 10.1016/S0927-0507(05)80040-4

access: closed

type: Part in Book or Collection

metadata version: 2020-05-11

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  dblp key:
  - books/el/93/WindL93
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Yoram (Jerry) Wind, Gary L. Lilien:
Chapter 17 Marketing strategy models. Marketing 1993: 773-826

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