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"Chapter 15 Marketing-mix models."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

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Hubert Gatignon (1993)

Trier

Dagstuhl

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DOI: 10.1016/S0927-0507(05)80038-6

access: closed

type: Part in Book or Collection

metadata version: 2020-05-11

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Hubert Gatignon:
Chapter 15 Marketing-mix models. Marketing 1993: 697-732

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last updated on 2020-05-11 14:39 CEST by the dblp team

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