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ORCIDSilvia Sanz-Blas
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- affiliation: University of Valencia, Department of Marketing
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Journal Articles
- 2019
[j14]Silvia Sanz-Blas, Enrique Bigné
, Daniela Buzova:
Facebook brand community bonding: The direct and moderating effect of value creation behaviour. Electron. Commer. Res. Appl. 35 (2019)- 2017
- [j13]Blanca Hernández Ortega, Joaquín Aldás-Manzano, Carla Ruiz-Mafé, Silvia Sanz-Blas:
Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users. Inf. Technol. People 30(2): 324-355 (2017) - [j12]Silvia Sanz-Blas, Enrique Bigné, Daniela Buzova:
m-WOM in a brand's Facebook fan page. Online Inf. Rev. 41(7): 936-953 (2017) - 2015
- [j11]Silvia Sanz-Blas, Carla Ruiz-Mafé, José Martí Parreño:
Message-driven factors influencing opening and forwarding of mobile advertising messages. Int. J. Mob. Commun. 13(4): 339-357 (2015) - 2014
- [j10]Carla Ruiz-Mafé, Silvia Sanz-Blas, José Martí Parreño:
The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage. Int. J. E Serv. Mob. Appl. 6(3): 18-33 (2014) - [j9]Rafael Curras-Perez, Carla Ruiz-Mafé, Silvia Sanz-Blas:
Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective. Ind. Manag. Data Syst. 114(9): 1477-1498 (2014) - [j8]Carla Ruiz-Mafé, José Martí Parreño, Silvia Sanz-Blas:
Key drivers of consumer loyalty to Facebook fan pages. Online Inf. Rev. 38(3): 362-380 (2014) - 2013
- [j7]José Martí Parreño, Silvia Sanz-Blas, Carla Ruiz-Mafé, Joaquín Aldás-Manzano:
Key factors of teenagers' mobile advertising acceptance. Ind. Manag. Data Syst. 113(5): 732-749 (2013) - [j6]Rafael Curras-Perez, Carla Ruiz-Mafé, Silvia Sanz-Blas:
Social Network Loyalty: Evaluating the Role of attitude, Perceived Risk and Satisfaction. Online Inf. Rev. 37(1) (2013) - 2009
- [j5]Joaquín Aldás-Manzano, Carla Ruiz-Mafé, Silvia Sanz-Blas:
Exploring individual personality factors as drivers of M-shopping acceptance. Ind. Manag. Data Syst. 109(6): 739-757 (2009) - [j4]Joaquín Aldás-Manzano, Carlos Lassala-Navarré, Carla Ruiz-Mafé, Silvia Sanz-Blas:
Key drivers of internet banking services use. Online Inf. Rev. 33(4): 672-695 (2009) - 2008
- [j3]Enrique Bigné-Alcañiz, Carla Ruiz-Mafé, Joaquín Aldás-Manzano, Silvia Sanz-Blas:
Influence of online shopping information dependency and innovativeness on internet shopping adoption. Online Inf. Rev. 32(5): 648-667 (2008) - 2007
- [j2]Enrique Bigné, Carla Ruiz-Mafé, Silvia Sanz-Blas:
Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users. J. Theor. Appl. Electron. Commer. Res. 2(2): 48-60 (2007) - 2006
- [j1]Carla Ruiz-Mafé, Silvia Sanz-Blas:
Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users. Internet Res. 16(4): 380-397 (2006)
Conference and Workshop Papers
- 2010
- [c1]Enrique Bigné, Silvia Sanz-Blas, Carla Ruiz-Mafé, Joaquín Aldás-Manzano:
Why Some Internet Users Don't Buy Air Tickets Online. ENTER 2010: 209-221
Coauthor Index
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