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"Key drivers of consumer loyalty to Facebook fan pages."
Carla Ruiz-Mafé, José Martí Parreño, Silvia Sanz-Blas (2014)
- Carla Ruiz-Mafé
, José Martí Parreño
, Silvia Sanz-Blas
:
Key drivers of consumer loyalty to Facebook fan pages. Online Inf. Rev. 38(3): 362-380 (2014)
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