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"Key drivers of consumer loyalty to Facebook fan pages."

Carla Ruiz-Mafé, José Martí Parreño, Silvia Sanz-Blas (2014)

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DOI: 10.1108/OIR-05-2013-0101

access: closed

type: Journal Article

metadata version: 2020-10-26

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  dblp key:
  - journals/oir/Ruiz-MafePS14
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  - https://dblp.org/rec/journals/oir/Ruiz-MafePS14
Carla Ruiz-Mafé, José Martí Parreño, Silvia Sanz-Blas:
Key drivers of consumer loyalty to Facebook fan pages. Online Inf. Rev. 38(3): 362-380 (2014)

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