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"Message-driven factors influencing opening and forwarding of mobile ..."

Silvia Sanz-Blas, Carla Ruiz-Mafé, José Martí Parreño (2015)

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DOI: 10.1504/IJMC.2015.070058

access: closed

type: Journal Article

metadata version: 2020-10-26

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  - https://dblp.org/rec/journals/ijmc/Sanz-BlasRP15
Silvia Sanz-Blas, Carla Ruiz-Mafé, José Martí Parreño:
Message-driven factors influencing opening and forwarding of mobile advertising messages. Int. J. Mob. Commun. 13(4): 339-357 (2015)

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