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"Facebook brand community bonding: The direct and moderating effect of ..."

Silvia Sanz-Blas, Enrique Bigné, Daniela Buzova (2019)

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DOI: 10.1016/J.ELERAP.2019.100850

access: closed

type: Journal Article

metadata version: 2020-10-26

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Silvia Sanz-Blas, Enrique Bigné, Daniela Buzova:
Facebook brand community bonding: The direct and moderating effect of value creation behaviour. Electron. Commer. Res. Appl. 35 (2019)

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