"Skimming or Penetration? Strategic Dynamic Pricing for New Products."

Martin Spann, Marc Fischer, Gerard J. Tellis (2015)

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DOI: 10.1287/MKSC.2014.0891

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type: Journal Article

metadata version: 2024-08-04

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Martin Spann, Marc Fischer, Gerard J. Tellis:
Skimming or Penetration? Strategic Dynamic Pricing for New Products. Mark. Sci. 34(2): 235-249 (2015)

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