![](https://dblp1.uni-trier.de/img/logo.ua.320x120.png)
![](https://dblp1.uni-trier.de/img/dropdown.dark.16x16.png)
![](https://dblp1.uni-trier.de/img/peace.dark.16x16.png)
Остановите войну!
for scientists:
![search dblp search dblp](https://dblp1.uni-trier.de/img/search.dark.16x16.png)
![search dblp](https://dblp1.uni-trier.de/img/search.dark.16x16.png)
default search action
Search dblp
Full-text search
- > Home
Please enter a search query
- case-insensitive prefix search: default
e.g., sig matches "SIGIR" as well as "signal" - exact word search: append dollar sign ($) to word
e.g., graph$ matches "graph", but not "graphics" - boolean and: separate words by space
e.g., codd model - boolean or: connect words by pipe symbol (|)
e.g., graph|network
Update May 7, 2017: Please note that we had to disable the phrase search operator (.) and the boolean not operator (-) due to technical problems. For the time being, phrase search queries will yield regular prefix search result, and search terms preceded by a minus will be interpreted as regular (positive) search terms.
Author search results
no matches
Venue search results
no matches
Refine list
refine by author
- no options
- temporarily not available
refine by venue
- no options
- temporarily not available
refine by type
- no options
- temporarily not available
refine by access
- no options
- temporarily not available
refine by year
- no options
- temporarily not available
Publication search results
found 217 matches
- 2022
- Radhika Aggarwal
, Sanjiv Mittal:
Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands. Int. J. Online Mark. 12(1): 1-19 (2022) - Abu H. Ayob, Siti Daleela Mohd Wahid, Nor Asiah Omar:
Does Personality Influence the Frequency of Online Purchase Behavior? Int. J. Online Mark. 12(1): 1-15 (2022) - Sailaja Bohara, Ashulekha Gupta
, Diksha Panwar
:
Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education: An Analysis Using Structural Modeling Techniques. Int. J. Online Mark. 12(1): 1-18 (2022) - Nur Özer Canarslan
, Gülfidan Baris:
Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes. Int. J. Online Mark. 12(1): 1-21 (2022) - Yasmeen Elsantil, Riyad Eid
, Khaled Bedair:
The Impact of Credibility Attributes on Consumer Intention to Adopt Information on Social Networking Sites: Application to Tourism Services. Int. J. Online Mark. 12(1): 1-22 (2022) - Francis Kofi Sobre Frimpong, Eric M. Hope, Linda Anane-Donkor:
Investigating Marketing Communication Mix on Brand Performance Indicators: Evidence From the Financial Services Sector in Ghana. Int. J. Online Mark. 12(1): 1-21 (2022) - Anoop George
, Manu Melwin Joy, Muhammad Sajid, Muhammed Nowfal S.:
Understanding the Intention to Use Virtual Currency in a Gamified E-Commerce Context. Int. J. Online Mark. 12(1): 1-14 (2022) - Raja Ahmed Jamil
, Abdul Qayyum, Mohammad Saeed Lodhi:
Skepticism Toward Online Advertising: Causes, Consequences, and Remedial Moderators. Int. J. Online Mark. 12(1): 1-21 (2022) - John Serbe Marfo, Matilda Kokui Owusu-Bio, Pasty Asamoah
:
The Effect of Self-Service Technologies on Customer Experiences in Banking: The Case of Ghana. Int. J. Online Mark. 12(1): 1-18 (2022) - Rania B. Mostafa
, Hassan Naim Hannouf:
Determinants of Online Purchase Intention of Apparel Products in Lebanon. Int. J. Online Mark. 12(1): 1-18 (2022) - Cara Peters
, Charles D. Bodkin:
Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews. Int. J. Online Mark. 12(1): 1-15 (2022) - Anshu Rani
, Arijit Roy, Maria Boaler, Itam Urmila Jagadeeswari
:
Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers. Int. J. Online Mark. 12(1): 1-16 (2022) - Lakshmi Satya Rayasam, Varsha Khattri:
Social Media Influencer Endorsement: How Attitude Towards Endorsement Affects Brand Attitude. Int. J. Online Mark. 12(1): 1-14 (2022) - Prakrit Saikia
, Himadri Barman
:
A Systematic Analysis of Content Structural Efficiency for Estimating Higher Educational Institution Engagement Over Facebook. Int. J. Online Mark. 12(1): 1-21 (2022) - Kirti Sharma, Pankaj Madan
:
Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality. Int. J. Online Mark. 12(1): 1-14 (2022) - Mahima Shukla
, Rahul Gupta
:
Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook. Int. J. Online Mark. 12(1): 1-22 (2022) - Abdul Waheed, Nargis Afzal, Muhammad Faisal Shahzad, Farrah Arif, Muhammad Usman, Yasir Rashid:
Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era. Int. J. Online Mark. 12(1): 1-14 (2022) - 2021
- Ali Ahmed Abdelkader
, Reham Shawky Ebrahim:
Decomposing Customer Engagement Effect Between Marketer- and User-Generated Content and Repurchase Intention in the Online Airline Service Community. Int. J. Online Mark. 11(4): 1-22 (2021) - Bandar Khalaf Alharthey:
How Online Video Marketing Can Lead to Consumer Online Purchase Intention of Beauty and Healthcare Products in KSA. Int. J. Online Mark. 11(1): 14-38 (2021) - Amina I. Ayodeji-Ogundiran, Darrell Norman Burrell
, Eugene J. M. Lewis
:
Strategic Adaptive Leadership and Emerging Approaches to Online Marketing of a US Small Business Real Estate Firm in Response to COVID-19. Int. J. Online Mark. 11(3): 1-14 (2021) - Biswajit Biswas
, Manas Kumar Sanyal, Tuhin Mukherjee:
Feedback Analysis for Digital Marketing in India: Empirical Study on Amazon.in, Flipkart, and Snapdeal. Int. J. Online Mark. 11(1): 78-88 (2021) - Nasser Fathi Easa
, Soumaya Mounir Kaakour:
A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context. Int. J. Online Mark. 11(3): 15-33 (2021) - Riyad Eid
:
Implementing Modern Human Resources Strategies in the Public Sector: The Case of Implementing Internal Branding in Large Organizations. Int. J. Online Mark. 11(2): 1-16 (2021) - Aysegül Sagkaya Güngör
, Yusuf Ihsan Kurt
:
An Islamic Bank's Customers' Approach to Gamify Mobile Banking: UTAUT2 Model Extended. Int. J. Online Mark. 11(4): 23-40 (2021) - Aysegül Sagkaya Güngör
, Dursun Yener
, Mertcan Tasçioglu:
Wanna Be a Friend on Social Media?: Effect of Communication Style on Consumers. Int. J. Online Mark. 11(3): 64-79 (2021) - Mansi Gupta, Alka Sharma:
Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions: Case of eWallet. Int. J. Online Mark. 11(1): 62-77 (2021) - Barween Hikmat Al Kurdi, Muhammad Turki Alshurideh:
Facebook Advertising as a Marketing Tool: Examining the Influence on Female Cosmetic Purchasing Behaviour. Int. J. Online Mark. 11(2): 52-74 (2021) - Shu-Hsien Liao, Wei-Lun Chiu:
Investigating the Behaviors of Mobile Games and Online Streaming Users for Online Marketing Recommendations. Int. J. Online Mark. 11(1): 39-61 (2021) - Simran Kaur Madan, Payal Shrivastava Kapoor:
Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory. Int. J. Online Mark. 11(2): 32-51 (2021) - Anupreet Kaur Mokha
:
Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. Int. J. Online Mark. 11(3): 34-50 (2021)
skipping 187 more matches
loading more results
failed to load more results, please try again later
![](https://dblp1.uni-trier.de/img/cog.dark.24x24.png)
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.
Unpaywalled article links
Add open access links from to the list of external document links (if available).
Privacy notice: By enabling the option above, your browser will contact the API of unpaywall.org to load hyperlinks to open access articles. Although we do not have any reason to believe that your call will be tracked, we do not have any control over how the remote server uses your data. So please proceed with care and consider checking the Unpaywall privacy policy.
Archived links via Wayback Machine
For web page which are no longer available, try to retrieve content from the of the Internet Archive (if available).
Privacy notice: By enabling the option above, your browser will contact the API of archive.org to check for archived content of web pages that are no longer available. Although we do not have any reason to believe that your call will be tracked, we do not have any control over how the remote server uses your data. So please proceed with care and consider checking the Internet Archive privacy policy.
Reference lists
Add a list of references from ,
, and
to record detail pages.
load references from crossref.org and opencitations.net
Privacy notice: By enabling the option above, your browser will contact the APIs of crossref.org, opencitations.net, and semanticscholar.org to load article reference information. Although we do not have any reason to believe that your call will be tracked, we do not have any control over how the remote server uses your data. So please proceed with care and consider checking the Crossref privacy policy and the OpenCitations privacy policy, as well as the AI2 Privacy Policy covering Semantic Scholar.
Citation data
Add a list of citing articles from and
to record detail pages.
load citations from opencitations.net
Privacy notice: By enabling the option above, your browser will contact the API of opencitations.net and semanticscholar.org to load citation information. Although we do not have any reason to believe that your call will be tracked, we do not have any control over how the remote server uses your data. So please proceed with care and consider checking the OpenCitations privacy policy as well as the AI2 Privacy Policy covering Semantic Scholar.
OpenAlex data
Load additional information about publications from .
Privacy notice: By enabling the option above, your browser will contact the API of openalex.org to load additional information. Although we do not have any reason to believe that your call will be tracked, we do not have any control over how the remote server uses your data. So please proceed with care and consider checking the information given by OpenAlex.
retrieved on 2024-08-15 22:35 CEST from data curated by the dblp team
all metadata released as open data under CC0 1.0 license
see also: Terms of Use | Privacy Policy | Imprint