"Effect of Social Media Personalization on Brand Strength: A Study of the ..."

Mahima Shukla, Rahul Gupta (2022)

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DOI: 10.4018/IJOM.299401

access: open

type: Journal Article

metadata version: 2022-10-24

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  - https://dblp.org/rec/journals/ijom/ShuklaG22
Mahima Shukla, Rahul Gupta:
Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook. Int. J. Online Mark. 12(1): 1-22 (2022)

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