"Consumer Misinformation and the Brand Premium: A Private Label Blind Taste ..."

Bart J. Bronnenberg, Jean-Pierre Dubé, Robert Evan Sanders (2020)

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DOI: 10.1287/MKSC.2019.1189

access: closed

type: Journal Article

metadata version: 2024-08-14

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Bart J. Bronnenberg, Jean-Pierre Dubé, Robert Evan Sanders:
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test. Mark. Sci. 39(2): 382-406 (2020)

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