BibTeX record journals/mktsci/BronnenbergDS20

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@article{DBLP:journals/mktsci/BronnenbergDS20,
  author    = {Bart J. Bronnenberg and
               Jean{-}Pierre Dub{\'{e}} and
               Robert E. Sanders},
  title     = {Consumer Misinformation and the Brand Premium: {A} Private Label Blind
               Taste Test},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {2},
  pages     = {382--406},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1189},
  doi       = {10.1287/mksc.2019.1189},
  timestamp = {Thu, 14 May 2020 22:25:47 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BronnenbergDS20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
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