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"Selling to Conspicuous Consumers: Pricing, Production, and Sourcing Decisions."
Necati Tereyagoglu, Senthil K. Veeraraghavan (2012)
- Necati Tereyagoglu, Senthil K. Veeraraghavan:
Selling to Conspicuous Consumers: Pricing, Production, and Sourcing Decisions. Manag. Sci. 58(12): 2168-2189 (2012)
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