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"Local Market Characteristics and Online-to-Offline Commerce: An Empirical ..."

Hui Li, Qiaowei Shen, Yakov Bart (2018)

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DOI: 10.1287/MNSC.2016.2666

access: closed

type: Journal Article

metadata version: 2021-04-09

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Hui Li, Qiaowei Shen, Yakov Bart:
Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon. Manag. Sci. 64(4): 1860-1878 (2018)

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