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"Personal and Social Usage: The Origins of Active Customers and Ways to ..."

Clarence Lee, Elie Ofek, Thomas J. Steenburgh (2018)

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DOI: 10.1287/MNSC.2017.2754

access: closed

type: Journal Article

metadata version: 2020-06-30

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Clarence Lee, Elie Ofek, Thomas J. Steenburgh:
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged. Manag. Sci. 64(6): 2473-2495 (2018)

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