"Technology Selection and Commitment in New Product Development: The Role ..."

V. Krishnan, Shantanu Bhattacharya (2002)

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DOI: 10.1287/MNSC.48.3.313.7728

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type: Journal Article

metadata version: 2020-06-30

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V. Krishnan, Shantanu Bhattacharya:
Technology Selection and Commitment in New Product Development: The Role of Uncertainty and Design Flexibility. Manag. Sci. 48(3): 313-327 (2002)

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