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"The Boycott Puzzle: Consumer Motivations for Purchase Sacrifice."

Andrew John, Jill Klein (2003)

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DOI: 10.1287/MNSC.49.9.1196.16569

access: closed

type: Journal Article

metadata version: 2020-06-30

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Andrew John, Jill Klein:
The Boycott Puzzle: Consumer Motivations for Purchase Sacrifice. Manag. Sci. 49(9): 1196-1209 (2003)

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