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"Are Markets with Loss-Averse Consumers More Sensitive to Losses?"

Zhenyu Hu, Javad Nasiry (2018)

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DOI: 10.1287/MNSC.2016.2678

access: closed

type: Journal Article

metadata version: 2020-06-30

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Zhenyu Hu, Javad Nasiry:
Are Markets with Loss-Averse Consumers More Sensitive to Losses? Manag. Sci. 64(3): 1384-1395 (2018)

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