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"Expanding Nature: Product line and brand extensions of a scientific journal."

Mahdi Khelfaoui, Yves Gingras (2022)

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DOI: 10.1002/LEAP.1422

access: closed

type: Journal Article

metadata version: 2022-06-02

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Mahdi Khelfaoui, Yves Gingras:
Expanding Nature: Product line and brand extensions of a scientific journal. Learn. Publ. 35(2): 187-197 (2022)

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