"Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach ..."

Wael Jabr et al. (2023)

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type: Journal Article

metadata version: 2023-07-05

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Wael Jabr, Abhijeet Ghoshal, Yichen Cheng, Paul A. Pavlou:
Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value. J. Manag. Inf. Syst. 40(2): 470-502 (2023)

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