"Research Note - The Impact of External Word-of-Mouth Sources on Retailer ..."

Bin Gu, JaeHong Park, Prabhudev Konana (2012)

> Home

Details and statistics

DOI: 10.1287/ISRE.1100.0343

access: closed

type: Journal Article

metadata version: 2022-01-18

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/isr/GuPK12
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/isr/GuPK12
Bin Gu, JaeHong Park, Prabhudev Konana:
Research Note - The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products. Inf. Syst. Res. 23(1): 182-196 (2012)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.