"Research Note - Performance-Based Advertising: Advertising as Signals of ..."

Juan Feng, Jinhong Xie (2012)

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DOI: 10.1287/ISRE.1110.0380

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type: Journal Article

metadata version: 2025-07-07

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Juan Feng, Jinhong Xie:
Research Note - Performance-Based Advertising: Advertising as Signals of Product Quality. Inf. Syst. Res. 23(3-2): 1030-1041 (2012)

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