"How do avatar attractiveness and customization impact online gamers' flow ..."

Gen-Yih Liao, T. C. E. Cheng, Ching-I Teng (2019)

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DOI: 10.1108/INTR-11-2017-0463

access: closed

type: Journal Article

metadata version: 2020-06-16

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Gen-Yih Liao, T. C. E. Cheng, Ching-I Teng:
How do avatar attractiveness and customization impact online gamers' flow and loyalty? Internet Res. 29(2): 349-366 (2019)

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