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"How do avatar characteristics affect avatar friendliness and online gamer ..."

Kai Li et al. (2018)

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DOI: 10.1108/INTR-06-2017-0246

access: closed

type: Journal Article

metadata version: 2024-01-12

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Kai Li, Huynh Van Nguyen, T. C. E. Cheng, Ching-I Teng:
How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition. Internet Res. 28(4): 1103-1121 (2018)

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