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"Sequential combination of consumer experiences and their impact on product ..."

Ching-Jui Keng et al. (2014)

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DOI: 10.1108/INTR-09-2012-0189

access: closed

type: Journal Article

metadata version: 2020-10-26

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  - https://dblp.org/rec/journals/intr/KengTLYH14
Ching-Jui Keng, Van-Dat Tran, Tze-Hsien Liao, Chao-Ju Yao, Maxwell K. Hsu:
Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products. Internet Res. 24(3): 270-291 (2014)

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