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"Virtual shopping and unconscious persuasion: The priming effects of avatar ..."

Seung-Chul Yoo, Jorge F. Peña, Minette E. Drumwright (2015)

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DOI: 10.1016/J.CHB.2015.01.042

access: closed

type: Journal Article

metadata version: 2023-03-02

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Seung-Chul Yoo, Jorge F. Peña, Minette E. Drumwright:
Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors. Comput. Hum. Behav. 48: 62-71 (2015)

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