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"Do males and females think in the same way? An empirical investigation on ..."

Yongqiang Sun et al. (2010)

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DOI: 10.1016/J.CHB.2010.06.009

access: closed

type: Journal Article

metadata version: 2020-02-18

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  - https://dblp.org/rec/journals/chb/SunLJPC10
Yongqiang Sun, Kai H. Lim, Chunping Jiang, Jerry Zeyu Peng, Xiaojian Chen:
Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation. Comput. Hum. Behav. 26(6): 1614-1624 (2010)

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